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Using animals for product
imagery needs some careful research too. An American deodorant found
great success in its own country with humourous
adverts
showing an octopus using the product under each of its eight "arms." However,
when translated and shown in Japan, it was a flop and did not amuse the
locals, who consider an octopus to have eight legs rather than arms. Similarly, another company made a mistake when choosing an owl as part of its marketing efforts in India. Unfortunately, Indians consider the owl as a symbol of bad luck. Our years of experience mean that you can rely on e.a.m. to get your international campaign just right! You benefit from our experience without the cost of going it alone.
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